Snoop Dogg’s iconic coffeeshop rebrands from S.W.E.D. to Tha Dogg House as part of a bold new chapter

 Snoop Dogg, the legendary artist and cultural icon, officially announces the rebrand of his flagship Amsterdam coffeeshop from Smoke Weed Every Day (S.W.E.D.) to Tha Dogg House. Located at Marnixstraat 333, 1016 TC Amsterdam, the venue remains a cornerstone of Snoop’s global cannabis footprint while embracing a refreshed identity rooted in the West Coast legend’s signature flair.

Launched in the summer of 2024, the Amsterdam coffeeshop was Snoop’s first international location and second S.W.E.D. globally, following the inaugural opening in Los Angeles. Now, Tha Dogg House steps in as the next evolution—same location, same energy, but with an upgraded vibe and a name that speaks directly to the heart of Snoop Dogg’s brand and legacy.

“This spot was always more than a coffeeshop—it’s a home for the culture,” said Snoop Dogg. “Tha Dogg House is the next chapter. Still reppin’ that West Coast lifestyle, still bringing love to Amsterdam, just with a new name that feels more like me.”

Tha Dogg House retains everything fans loved about the original S.W.E.D. experience:

• West Coast–inspired interiors, including a Doberman statue and iconic graffiti art

• A two-floor layout combining retail, lounge, and exclusive event space

The top floor invites guests into a sleek, urban retail zone featuring artisanal edibles, exclusive strains, and Death Row–branded accessories. Downstairs, the basement lounge offers a more intimate social setting, ideal for community events, product launches, and chilling with the crew.

While the name may have changed, the mission stays the same: to provide an authentic, elevated cannabis experience that merges Snoop’s LA roots with Amsterdam’s rich cannabis culture.

Tha Dogg House is open to the public daily at Marnixstraat 333. Welcome to the Dogg’s crib in the heart of Amsterdam.